Here Is Why Your Company Needs A Blog (Before It’s Too Late)


If you don’t understand that your company needs a blog now, I hope to convince you of that below.

Did you know that according to a Hubspot Study, businesses that take blogging seriously have a return on Internet investment up to 13 times higher than those who don’t have a blog?

Let me repeat that for you: up to 13 times higher.

The same annual study revealed that by 2016, 29% of consumers interviewed said they would like to see more blog content in the future.

Keep reading to know more about why your company needs a blog.

I guess I got your attention, right?

A blog will attract traffic to your company website

Let’s be honest: If your business’s website does not attract traffic, it will surely make you lose money, instead of being a tool to expand your business.

Fortunately, a blog with relevant content is one of the best ways to attract more traffic and future consumers.

A blog will help you be discovered through search engines like Google or Bing, and in social networks when your content is shared in them.

Think about it: Every new quality article that appears on your company’s blog that is valuable to your customers and target audience, is a permanent resource to help you get more traffic.

Here’s an example: If reading this article on our blog, is making you learn about 1Entity for the first time, you can see why we care that much about publishing good content on the Internet. 😉

In fact, this blog that you are visiting is one of the tools that helps us the most when it comes to attracting customers and makes us be known.

And although you can always pay Google Adwords campaigns to generate more incomes for your website, between 70% and 80% of users ignore paid advertisements on Google search pages, only focusing on organic results (source).

I love Adwords because it’s a powerful tool for doing excellent Internet marketing… but you cannot only depend on paying Google money to succeed in your marketing.

Your company needs good content; your business needs a blog.

A blog will increase your company’s relevance

Having an excellent blog on your company’s website is one of the easiest ways to increase your authority in the niche every day.

By sharing useful content that helps readers, your company’s blog can help your brand stand out from the rest and position itself above others.

That is why it is not surprising that companies with blogs receive 97% more links to their websites (source). Which makes a lot of sense, don’t you think?

A blog will generate more confidence in the consumer

Did you know that 60% of consumers feel more positive about a business after reading good content on their site? (source)

A blog humanizes your company and shows that there are real flesh and blood people with resources to help other people, sharing their knowledge.

If you keep your blog updated with good content, it will serve to have much more credibility to visitors on your website.

When you have more credibility, it is easier to make conversions in ways that would be more difficult if you did not have a blog.

Do this exercise:

Imagine that you are looking for information on how to train your pet and you come across a blog of a store with exclusive accessories for pets with engaging content that helps you a lot in training your dog. Content so great, you even want to share it with other people.

Wouldn’t you be more inclined to buy the products in that store?

I’ll bet. That is, in essence, the magic of good content marketing.

Yes, your company needs a blog

If all this convinced you, I want you to know that there is much more to say.

The benefits of your company having a blog do not end, and that is why 81% companies consider their blogs “useful,” “important,” or “crucial” (source).

For example, having a blog can support your marketing initiatives in social networks, as well as being a space where you can carry out many ideas to expand and improve your content marketing.

It’s no wonder that 45% marketers say that blogging is the most important piece of their content marketing strategy (source).

I want to end the article by noting this: don’t wait for it to be too late.

The best thing you can do is start a blog now.

Thanks to the experience I have gained by working in coordinating content marketing strategies for years, I have learned a lot about the importance of reaching out first than the competition.

If more than 23% of Internet use consists of reading blogs (source) and blogging brings so many benefits, it is understandable that there is, even more, competition every time in content marketing, and that search engines like Google greatly reward blogs’ quality and trajectory.

So, the longer you wait to get on the blogging train, the more difficult it becomes (depending on your niche, content, and budget) to become more successful.

That’s why I encourage you to start the blog of your company today. I recommend using WordPress for that.

Of course, you will need the best professional help if you want the best results possible. You will need search engine optimization, content strategy planning, and surely even a web redesign, among many other things.

But you have just seen the numbers, which shows that all this brings tremendous benefits to your brand, contributing to generate more incomes.

Do you want to start a blog for your business now? You can contact us at 1Entity, and we will make sure your blog is successful.

Your company needs a blog. Get yours now.

Josué Barrios
Former Online Strategist at 1Entity. Social Communicator with experience in Digital Marketing and Social Development Campaigns. Chronic bookworm.
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