Pay-per-click is a web advertising model, where the advertiser pays when one of its ads gets clicked on, setting a maximum cost per click (CPC).
In other words: if people see your ads but do not click on them, you won’t spend money. You pay exactly for what you get.
This advertising model is so crucial on the web that on average, businesses usually earn $3 for every dollar they invest in PPC (you could earn a lot more!). Pay-per-click poses many possibilities to optimize your marketing.
It allows you to have precise result projections and optimize your investment return, among other things.
We love providing you with customized service because we know the difference it makes in PPC results optimization.
At 1Entity we have specialists certified by Google who will work to maximize your investment return.
We’ll take care of optimizing your PPC advertising with advanced strategies like the CPCM (improved cost-per-click) offered by Google Adwords.
This is how we work
At 1Entity we are passionate about working in an agile and effective way. That is why we have specialized in the SCRUM work methodology; A methodology also used by companies such as Amazon and Microsoft.