10 Web Design Trends To Follow In 2017


Do you know which web design trends to follow to succeed?

What yesterday was modern and innovative, today is out of date. That is why it’s critical to keep current with the trends.

An excellent way to do this is to visit sites such as Awwwards, FWA, and CSS Design Awards to help you get the inspiration you need.

To observe the work of others, helps you keep current, raise your bar and improve your skills as well as keep updated on new techniques and technologies you can apply in your website designs.

Here are ten web design trends you should bear in mind this year:

1. Animated Gifs and Cinemagraphs.

They are high-quality videos or gif animations that run in a continuous loop.

These have gained recent popularity, and rightfully so.

Simple videos, frame by frame animated gifs or static pictures with a simple detail in motion, can be visually striking and bring visual interest to other static pages.

In Flixel you can watch some examples of these so-called cinemagraphs.

Animated Web Design Trend

2. Big bold typographies.

With the wide variety of impeccably designed typographies available nowadays, it’s only logical that they would take a significant role in web design, being considered as a design element.

Also as the tendency is to shift the focus towards the content, it’s no surprise that more websites nowadays use bigger and bolder typographies to convey their message, being an excellent way to attract attention.

Here are some examples:

3. Modular Design.

Modular Design isn’t a new thing, but it has gained popularity in the last few years.

It’s all about the use of a modular grid to layout the elements. A sure way to get a clean and organized website that shows it’s content well defined and keep users engaged.

Watching Google trends, we can see the interest in modular design searches has been increasing since 2011, and it is expected to continue growing, even more, this year.

Some examples:

4. Bright Colors.

You surely remember what I have mentioned before about the importance of color. It isn’t different in web design, given its ability to positively impact the user’s emotions and interests —which translates into conversions.

Bright and bold colors attract attention, and the current trends show that we should not be shy when using bright colors.

The section colors for 2017 in the Pantone website is a good place to look for inspiration on which colors to use.

You can also visit other sites such as Material Design Palette and MaterialUI to get some guidance in picking the color scheme of your site.

5. Geometric Patterns and Decorative Elements.

Lately, it’s more common to see the use of graphic elements and geometric patterns as decorative elements due to the shift of focus on the details.

Nowadays a departure from the minimalist concept of form follows functions that can be observed and detached parts or fragments if you will begin to appear with a purely decorative purpose which adds to the still minimalist design.

Here we have an excellent example of the use of these elements with movement.

6. Duotone.

It’s an image composed of only two colors. This style has gained popularity since last year.

Consider using this editing technique to achieve a modern and current look.

Visual impact is practically guaranteed by using bold and contrasting colors.

7. Experimental Layout Compositions.

On the web, where content is in abundance, it is a need to always be in search for a way to stand out and find a way to set yourself apart.

We can observe that many designers have opted for the use of more complex or asymmetric layouts, breaking the traditional design composition schemes.

8) Text over images.

This effect has popularized in blogs and portfolios. It’s a dynamic and modern way to integrate the elements visually.

If you have been paying attention, you will realize that a recurrent theme in this article is about the importance to experiment and dare to break the traditional layout design schemes.

9) SVG (Scalable Vector Graphics).

SVG format (Scalable Vector Graphics), as its name indicates, is composed of vectors instead of being rasterized or pixel based.

In other words, SVG images will adapt to any size without getting damaged. They have independent resolution and will render perfectly on any screen or device.

Why should we use SVG? Because its resolution will always be impeccable, no matter the scale it’s. Also, the files in this format usually have a small size (which is a must in web design)

This can be observed correctly in logos or graphics, when they remain sharp and high quality even if you change your screen’s resolution or zoom in.

10) Material Design.

It was created by Google and exists since 2014 approximately.

It is a way to build hierarchies in your page, attracting the user’s attention through movement and interaction response.

For example, the use of shadows or slight movement on images when you hover the cursor over them.

The best example of this type of design is the blog of Material Design.

If you wish to deepen in this trend, here is Google’s introduction on Material Design.

Final Words

While we believe all of the trends on this list are great, you cannot use them all in your website’s design. Just because something is trendy, it doesn’t mean you should use it.

It’s crucial for the trend you wish to implement, to contribute to what you want to transmit and improve the experience for your user.

If you need help creating sites that capture the attention of your consumers and are paired with the current trends, don’t hesitate to contact us!


María Cristina Sánchez
Former Graphic Designer at 1Entity. Visual communicator, obsessed with aesthetics and passionate advocate for animals. Is afraid of cockroaches.
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